Mudança de cultura
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Alcançar mudanças de cultura
O termo é usado por Knott et al. da unidade de estratégia do primeiro -ministro na publicação: alcançar a mudança de cultura: uma estrutura de políticas (Knott et al., 2008). O artigo define como as políticas públicas podem alcançar mudanças sociais e culturais por meio de intervenções 'a jusante', incluindo incentivos fiscais, legislação, regulamentação e provisão de informações e também intervenções 'a montante', como programas de paternidade, pares e orientação ou desenvolvimento de redes sociais e comunitárias .
Os principais conceitos em que o artigo é baseado incluem:
Cultural capital - such as the attitudes, values, aspirations and sense of self-efficacy which influence behavior. Cultural capital is itself influenced by behavior over timeThe shifting social zeitgeist - whereby social norms and values that predominate within the cultural capital in society evolve in over timeThe process by which political narrative and new ideas and innovations shift the social zeitgeist over time within the constraint of the 'elastic band' of public opinionThe process of behavioral normalization - whereby behavior and actions pass through into social and cultural norms (for example, Knott et al. argue that the UK experience of seat belt enforcement established and reinforced this as a social norm)The use of customer insightThe importance of tailoring policy programmes around an ecological model of human behavior to account for how policy will interact with cultural capital and affect it over time.
Clínica de planejamento familiar destinado a melhorar a saúde sexual
A Fundação Gates propõe um incentivo financeiro para gerenciamento de resíduos
Campanha anti-fumante levada às ruas de Jacarta
Knott et al. Use exemplos de uma variedade de áreas políticas para demonstrar como a estrutura de mudança de cultura pode ser aplicada à formulação de políticas. por exemplo:
To encourage educational aspiration they recommend more use of early years and parenting interventions, an improved childhood offer, and development of positive narratives on education as well as integrated advisory systems, financial assistance and targeted social marketing approaches.To promote healthy living and personal responsibility they recommend building healthy living into community infrastructure, building partnerships with schools and employers, more one-to-one support for wellbeing alongside use of regulation and legislation on unhealthy products, provision of robust health information and health marketing to promote adaptive forms of behaviour.To develop environmentally sustainable norms they recommend reinforcing sustainability throughout policy narratives, using schools and the voluntary sector to promote environmental messages, development of infrastructure that make sustainable choices easy, together with a wider package of measures on fiscal incentives, regulation, advisory services and coalition movements.